DDB Chicago
DDB Chicago | Brand & Creative Strategist
At DDB, I lead brand and creative strategy across youth-focused and multicultural campaigns, with a strong emphasis on cultural insight, media partnerships, and experiential activations. My work spans campaign development, creative briefing, partnership strategy, and content production—collaborating with internal teams and brand partners to craft ideas that connect with real people and reflect real culture.
A few highlights include helping lead the Complex “Unlimit Expo” in Houston—a cultural event that sold out and delivered over 17.5 M+ impressions in under two weeks—and shaping the Made Hoops x Lethal Shooter training series, which drove over 1M views and 80 K+ likes on Instagram in its first two weeks. I also contributed to recruiting initiatives that helped the U.S. Army meet its mission by July (months ahead of schedule)—a milestone widely credited to the success of its integrated marketing efforts.
